Privacy Policy for Lit Adx

Last updated: December 2025

1
Introduction

Lit Adx ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our advertising platform exclusively for the Lit Star app.

2
Information We Collect

Advertiser Information

  • Company name and contact details
  • Billing and payment information
  • Campaign creative materials and targeting preferences

User Information (Lit Star App)

  • Device information and identifiers
  • App usage data and interaction metrics
  • Advertising performance data

3
How We Use Your Information

🎯

Ad Delivery

Serve relevant ads to Lit Star users based on their preferences and behavior

📊

Analytics

Measure ad performance and optimize campaign delivery across Lit Star

🔒

Security

Protect against fraud and ensure platform security for all users

💼

Business Operations

Manage advertiser accounts, process payments, and provide support

4
Data Sharing and Disclosure

With Advertisers

Aggregated campaign performance data (no personal user information)

Service Providers

Trusted partners who assist in platform operations (under strict confidentiality)

Legal Requirements

When required by law or to protect our rights and users' safety

5
Data Security

We Implement Robust Security Measures

Encryption in transit and at rest
Regular security audits
Access controls and authentication
Secure data storage

6
Your Rights and Choices

1

Access and Correction

Request access to your personal data and correct inaccuracies

2

Data Portability

Receive your data in a structured, machine-readable format

3

Deletion

Request deletion of your personal data under certain circumstances

4

Opt-Out

Opt-out of personalized advertising within Lit Star settings

5

Marketing Communications

Unsubscribe from marketing emails at any time

7
Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email

privacy@litadx.com

Address

Lit Adx Privacy Team
123 Tech District
San Francisco, CA 94105

Data Protection Officer

For specific data protection inquiries, contact our Data Protection Officer at dpo@litadx.com

Note: We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.