Campaign Creation Guide

Master the art of creating high-performing advertising campaigns on Lit Star with our comprehensive step-by-step guide.

Ready to Create Your Campaign?

Follow our proven 6-step process to launch successful campaigns that drive real results.

The 6-Step Campaign Creation Process

Follow these proven steps to create campaigns that deliver measurable results

1

Define Your Objective

Set clear goals for your campaign to guide your strategy

⏱️Estimated time: 5-10 minutes

Key Actions

  • Choose primary campaign objective
  • Set measurable KPIs and targets
  • Define target audience segments
  • Establish budget and timeline

💡Pro Tips & Best Practices

  • • Be specific with your goals - 'Increase sales by 25%' vs 'Get more sales'
  • • Align objectives with your business goals
  • • Consider your target audience's journey
2

Select Campaign Type

Choose the right campaign structure for your objectives

⏱️Estimated time: 5 minutes

Key Actions

  • Brand Awareness campaigns
  • Consideration & Engagement
  • Conversion & Performance
  • Specialized campaigns

💡Pro Tips & Best Practices

  • • Start with awareness campaigns for new brands
  • • Use retargeting for warm audiences
  • • Combine multiple campaign types for full-funnel coverage
3

Set Up Targeting

Define who sees your ads with precision targeting

⏱️Estimated time: 10-15 minutes

Key Actions

  • Demographic targeting (age, location, gender)
  • Interest and behavior targeting
  • Custom audience creation
  • Lookalike audience expansion

💡Pro Tips & Best Practices

  • • Start broad and narrow down based on performance
  • • Use lookalike audiences to find new customers
  • • Exclude existing customers for acquisition campaigns
4

Create Ad Creatives

Develop compelling ads that resonate with your audience

⏱️Estimated time: 15-30 minutes

Key Actions

  • Design eye-catching visuals
  • Write compelling ad copy
  • Create strong call-to-action
  • Optimize for different placements

💡Pro Tips & Best Practices

  • • Test multiple creative variations
  • • Use high-quality images and videos
  • • Keep messaging clear and concise
  • • Mobile-optimize all creatives
5

Set Budget & Schedule

Allocate resources effectively for maximum impact

⏱️Estimated time: 5 minutes

Key Actions

  • Set daily or lifetime budget
  • Choose campaign duration
  • Select bidding strategy
  • Schedule ad delivery times

💡Pro Tips & Best Practices

  • • Start with a test budget to gather data
  • • Use automatic bidding for optimization
  • • Consider timezone differences for scheduling
  • • Allocate 20% of budget for testing
6

Launch & Monitor

Go live and track performance in real-time

⏱️Estimated time: Ongoing

Key Actions

  • Review and submit campaign
  • Monitor initial performance
  • Set up performance alerts
  • Track key metrics daily

💡Pro Tips & Best Practices

  • • Check campaign status frequently in first 24 hours
  • • Don't make changes too quickly - give algorithms time to optimize
  • • Set up automated reports for key stakeholders

Pre-Built Campaign Templates

Jumpstart your advertising with proven templates designed for specific objectives

⚡

Quick Start Template

Objective: Brand Awareness

Audience
Broad targeting, age 18-65
Budget Range
$500-$2,000
Duration
2 weeks
Best For
New businesses, product launches

Includes:

Basic demographic targeting3 ad variationsAutomatic bidding
🛒

E-commerce Boost

Objective: Sales Conversion

Audience
Retargeting + Lookalike
Budget Range
$1,000-$5,000
Duration
4 weeks
Best For
Online stores, seasonal sales

Includes:

Product catalog integrationDynamic retargetingROAS optimization
📱

App Install Pro

Objective: App Installs

Audience
Mobile-first users
Budget Range
$2,000-$10,000
Duration
3 weeks
Best For
Mobile apps, gaming

Includes:

App store optimizationVideo creativesCPI bidding
📈

Lead Generation

Objective: Lead Acquisition

Audience
Interest-based targeting
Budget Range
$750-$3,000
Duration
3 weeks
Best For
B2B, service businesses

Includes:

Lead form integrationEmail sequencingCPL optimization

Campaign Optimization Framework

Learn how to optimize your campaigns at each stage for maximum performance

1

Launch Phase (Days 1-3)

Data Collection

Key Actions

  • Monitor delivery and spend patterns
  • Check ad approval status
  • Gather initial performance data
  • Identify any technical issues

Focus Metrics

ImpressionsCTRSpend rateFrequency
2

Optimization Phase (Days 4-14)

Performance Improvement

Key Actions

  • Pause underperforming creatives
  • Adjust bids based on performance
  • Refine audience targeting
  • Scale winning variations

Focus Metrics

CPCConversion rateROASCPA
3

Scaling Phase (Day 15+)

Growth & Expansion

Key Actions

  • Increase budget on winning elements
  • Expand to new audience segments
  • Test new creative approaches
  • Implement advanced strategies

Focus Metrics

LTVScalabilityMarket shareBrand lift

Avoid Common Campaign Mistakes

Learn from others' experiences and steer clear of these common pitfalls

⚠️

Too Narrow Targeting

Limited audience reach and high costs

Solution

Start broader and use performance data to narrow down

Prevention

Begin with 2-3 interest groups and expand based on results

⚠️

Poor Creative Quality

Low engagement and high frequency fatigue

Solution

Use high-quality visuals and test multiple variations

Prevention

Create 3-5 ad variations and refresh creatives every 2 weeks

⚠️

Insufficient Budget

Incomplete data and suboptimal algorithm learning

Solution

Allocate adequate budget for meaningful results

Prevention

Use budget calculator and start with minimum recommended amounts

⚠️

Impatient Optimization

Premature changes disrupt algorithm learning

Solution

Allow 3-5 days for initial optimization before major changes

Prevention

Set clear evaluation periods and avoid daily micro-managing

Campaign Tools & Resources

🧮

Budget Calculator

Determine optimal budget for your goals

Calculate Budget →
🎨

Creative Builder

Design high-converting ad creatives

Start Building →
👥

Audience Insights

Research and define target audiences

Explore Audiences →
📊

Performance Dashboard

Track and analyze campaign results

View Dashboard →

Ready to Launch Your Campaign?

You have all the knowledge needed to create successful campaigns. Now it's time to put it into action!

What's Next After Campaign Launch?

Immediate Next Steps

  • ✓
    Monitor campaign status for first 24 hours
  • ✓
    Set up performance alerts and notifications
  • ✓
    Prepare your first optimization plan
  • ✓
    Schedule weekly performance reviews