Advertising Guidelines for Lit Star

Create effective, compliant ads that resonate with Lit Star users

Follow these guidelines to ensure your ads provide great user experiences while maximizing performance on Lit Star.

✅

Allowed Content

Clear, truthful, and brand-safe advertisements

🚫

Prohibited Content

Misleading, illegal, or harmful material

💡

Best Practices

Optimize for Lit Star's premium user experience

1
Content Quality Standards

Required Standards

  • High-resolution, clear images and videos
  • Grammatically correct and professional copy
  • Accurate product/service representation
  • Clear value proposition and call-to-action
  • Appropriate for general audiences

Quality Violations

  • Blurry or pixelated images
  • Spelling or grammatical errors
  • Misleading claims or exaggerations
  • Overly promotional language
  • Poor contrast or readability

2
Prohibited Content & Categories

🔞

Adult Content

Explicit or mature content

⚖️

Illegal Products

Drugs, weapons, illegal services

🎰

Gambling

Casinos, betting, lottery

💊

Unverified Health

Miracle cures, supplements

📉

Financial Scams

Pyramid schemes, fake investments

🚫

Hate Speech

Discriminatory or offensive content

🔄

Counterfeit Goods

Fake products, replicas

📵

Harassment

Bullying, threatening content

🦠

Malware

Harmful software, phishing

Restricted Categories (Requires Pre-Approval)

Alcohol and tobacco products
Prescription medications
Financial services and loans
Political and religious content
Weight loss and diet products
Online dating services

3
Technical Specifications

A
Banner Ad Specifications

320x50

Mobile Banner

728x90

Leaderboard

300x250

Medium Rectangle

B
Video Ad Specifications

Rewarded Video

  • • Duration: 15-30 seconds
  • • Format: MP4, WebM
  • • Max file size: 50MB
  • • Aspect ratio: 16:9 or 9:16
  • • Skip option: After 5 seconds

Interstitial Video

  • • Duration: 5-15 seconds
  • • Format: MP4, WebM
  • • Max file size: 25MB
  • • Auto-play with sound off
  • • Close button after 5 seconds

C
File Requirements

Images

  • • Formats: JPG, PNG, GIF
  • • Max file size: 5MB
  • • Color mode: RGB
  • • No animated GIFs for banners
  • • Minimum DPI: 72

Audio

  • • Formats: MP3, AAC
  • • Bitrate: 128kbps minimum
  • • Volume: -16 LUFS recommended
  • • No sudden loud sounds
  • • Clear, high-quality audio

4
Creative Best Practices

🎯

Clear Value Proposition

  • State benefit clearly in first 3 seconds
  • Use simple, direct language
  • Focus on user benefit, not features
📱

Mobile-Optimized

  • Large, readable text
  • Touch-friendly buttons
  • Fast loading times
🎨

Visual Excellence

  • High-contrast colors
  • Consistent branding
  • Professional imagery
⚡

Performance Focused

  • Clear call-to-action
  • Single primary message
  • Minimal text overlay
🔊

Audio Considerations

  • Auto-play with sound off
  • Captions for video content
  • Professional voiceover
📈

Testing & Optimization

  • A/B test creatives
  • Monitor performance metrics
  • Update based on insights

5
Compliance & Legal Requirements

Required Disclosures

Clear 'Advertisement' labeling
Terms and conditions links
Privacy policy disclosures
Age restrictions where applicable
Geographic limitations
Limited time offer dates

Data Privacy

  • Comply with GDPR, CCPA, and other privacy laws
  • Obtain proper user consent for data collection
  • Provide clear opt-out mechanisms
  • Secure handling of user data

Intellectual Property

  • Use only licensed or original content
  • Respect copyright and trademark laws
  • Obtain model releases for photos
  • Properly attribute third-party content

6
Ad Review Process

1

Submit

Upload your ad creative

Instant

2

Review

Automated + manual check

2-24 hours

3

Approval

Ad is approved for serving

Instant

4

Live

Campaign starts running

Within 1 hour

Common Rejection Reasons

Poor image quality or blurry assets
Missing required disclosures
Prohibited content detected
Technical specifications not met
Misleading claims or false promises
Landing page doesn't match ad content

Need Help?

Our team is here to help you create compliant, high-performing ads for Lit Star.