Advertising Formats on Lit Star

Choose from our comprehensive suite of high-performing ad formats designed to engage users and drive results across every stage of the customer journey.

12+
Available Formats
Diverse ad types
3.2%
Avg. CTR
Across all formats
25M+
Max Reach
Monthly active users
100%
Format Support
All devices supported

Display & Banner Ads

📱

Standard Banner

Traditional banner ads in various sizes

Supported Sizes

320x50300x250728x90970x250

Best For

Brand awarenessWebsite trafficProduct promotion

Key Features

  • Responsive design
  • High visibility
  • Easy implementation
Performance:CTR: 0.5-2.0%
📰

Native Ads

Seamlessly integrated ads matching app content

Supported Sizes

FlexibleContent-matched

Best For

Content discoveryUser engagementOrganic feel

Key Features

  • Blend with content
  • Higher engagement
  • Better user experience
Performance:CTR: 2.0-4.0%
🔄

Interstitial Ads

Full-screen ads between content transitions

Supported Sizes

Full screen

Best For

High impactApp transitionsFocused attention

Key Features

  • Full-screen experience
  • High visibility
  • Natural breaks
Performance:CTR: 3.0-5.0%

Video & Rich Media

🎁

Rewarded Video

Optional video ads with user rewards

Supported Sizes

Full screen video

Best For

User choiceHigh engagementValue exchange

Key Features

  • User-initiated
  • High completion rates
  • Positive experience
Performance:Completion: 85-95%
🎬

In-Stream Video

Video ads within content streams

Supported Sizes

16:99:161:1

Best For

StorytellingBrand buildingContent integration

Key Features

  • Auto-play/muted
  • Skip option
  • Seamless integration
Performance:Completion: 65-80%
🎮

Playable Ads

Interactive ads allowing user interaction

Supported Sizes

Full screen interactive

Best For

App demosGaming appsProduct experiences

Key Features

  • Interactive experience
  • High engagement
  • Better conversion
Performance:Engagement: 40-60%

Advanced & Interactive

🚀

App Open Ads

Full-screen ads shown when app opens

Supported Sizes

Full screen

Best For

App launchesFirst impressionsPremium placements

Key Features

  • High impact
  • App launch context
  • Premium positioning
Performance:CTR: 4.0-6.0%
🛒

Dynamic Product Ads

Automated ads showing relevant products

Supported Sizes

Multiple formats

Best For

E-commerceRetargetingPersonalization

Key Features

  • Automated creation
  • Personalized content
  • Dynamic updates
Performance:ROAS: 5-8x
👓

Augmented Reality Ads

Interactive AR experiences

Supported Sizes

Camera view

Best For

Product visualizationImmersive experiencesInnovation

Key Features

  • 3D product views
  • Virtual try-on
  • Interactive experiences
Performance:Engagement: 70-85%

Format Comparison

Compare different ad formats to choose the right one for your campaign objectives

Ad FormatBest Use CaseAvg. CTREngagementImplementationCost Level
Standard BannerBrand Awareness1.2%LowEasy$$
Native AdsContent Discovery3.1%MediumMedium$$$
InterstitialHigh Impact4.2%HighEasy$$$$
Rewarded VideoUser ChoiceN/AVery HighMedium$$$
App OpenFirst Impression5.1%Very HighEasy$$$$$

Technical Specifications

Detailed technical requirements for each ad format to ensure optimal performance

Banner Ads

File Types:JPG, PNG, GIF, HTML5
Max File Size:5MB
Aspect Ratio:Various
Animation:30 seconds max
Audio Support:Not supported

Video Ads

File Types:MP4, WebM
Max File Size:50MB
Aspect Ratio:16:9, 9:16, 1:1
Animation:15-30 seconds
Audio Support:Supported (muted auto-play)

Interactive Ads

File Types:HTML5, ZIP
Max File Size:10MB
Aspect Ratio:Flexible
Animation:Interactive
Audio Support:Supported (user-initiated)

Native Ads

File Types:JPG, PNG, MP4
Max File Size:8MB
Aspect Ratio:Content-matched
Animation:15 seconds max
Audio Support:Supported (muted)

Best Practices & Guidelines

Expert tips to maximize the performance of your ad creatives

🎨

Creative Design

  • Use high-contrast colors for better visibility
  • Keep text concise and legible on small screens
  • Include clear call-to-action buttons
  • Optimize for both light and dark modes
👍

User Experience

  • Ensure ads load quickly (under 3 seconds)
  • Make skip buttons easily accessible
  • Avoid intrusive or disruptive placements
  • Provide value to the user
📈

Performance Optimization

  • A/B test multiple creative variations
  • Monitor frequency capping to avoid fatigue
  • Use appropriate file formats and compression
  • Implement proper tracking and analytics
🔧

Technical Requirements

  • Follow specified file size limits
  • Use supported file formats only
  • Implement proper fallbacks
  • Test across different devices and OS versions

Need Help Choosing?

Use our format selection guide to pick the perfect ad format for your campaign

By Campaign Objective

🌟
Brand Awareness
App Open Ads, Interstitial, Video Ads
💬
User Engagement
Rewarded Video, Playable Ads, Native Ads
💰
Conversions
Dynamic Product Ads, Banner Retargeting, Interactive Ads
📲
App Installs
Playable Ads, Video Ads, Native Ads

By Budget Level

💸
Small ($500-$2,000)
Banner Ads, Native Ads, Standard Video
💰
Medium ($2,000-$10,000)
Interstitial, Rewarded Video, Dynamic Ads
💎
Large ($10,000+)
App Open Ads, AR Ads, Full Campaign Mix

Ready to Create Amazing Ads?

Choose from our diverse ad formats and start creating campaigns that engage users and drive real results.