Audience Insights for Lit Star

Deep understanding of Lit Star's premium user base to help you target the right audience with precision and maximize campaign performance.

25M+
Total Addressable Audience
+2.4M
8.2 min
Average Session Duration
+0.3 min
18.7M
Monthly Active Users
+1.2M
64%
Engagement Rate
+5%

Demographic Segments

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Young Professionals

Aged 25-35, urban, career-focused

Audience Size2.4M users
Engagement LevelHigh
Customer ValuePremium
Monthly Growth+12% MoM

Top Interests

Career GrowthTechnologyTravelDining
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College Students

Aged 18-24, education-focused, budget-conscious

Audience Size1.8M users
Engagement LevelVery High
Customer ValueMedium
Monthly Growth+8% MoM

Top Interests

EducationEntertainmentSocialShopping
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Family-Oriented

Aged 30-45, suburban, family-focused

Audience Size3.1M users
Engagement LevelMedium
Customer ValueHigh
Monthly Growth+15% MoM

Top Interests

ParentingHomeHealthEducation

Behavioral Segments

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Frequent Shoppers

High purchase frequency, multiple categories

Audience Size4.2M users
Engagement LevelHigh
Customer ValuePremium
Monthly Growth+18% MoM

Top Interests

E-commerceDealsReviewsLuxury
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Content Explorers

High content consumption, diverse interests

Audience Size5.7M users
Engagement LevelVery High
Customer ValueMedium
Monthly Growth+22% MoM

Top Interests

NewsEntertainmentLearningSocial
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Gaming Enthusiasts

Regular gamers, in-app purchases

Audience Size3.8M users
Engagement LevelExtreme
Customer ValueHigh
Monthly Growth+25% MoM

Top Interests

Mobile GamesEsportsTechEntertainment

Interest-Based Segments

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Tech & Innovation

Early adopters, tech-savvy

Audience Size3.5M users
Engagement LevelHigh
Customer ValuePremium
Monthly Growth+14% MoM

Top Interests

GadgetsAIStartupsInnovation
๐Ÿ’ช

Health & Wellness

Health-conscious, active lifestyle

Audience Size4.8M users
Engagement LevelMedium
Customer ValueHigh
Monthly Growth+20% MoM

Top Interests

FitnessNutritionMental HealthOutdoor
โœˆ๏ธ

Travel & Adventure

Frequent travelers, experience-seekers

Audience Size2.9M users
Engagement LevelHigh
Customer ValuePremium
Monthly Growth+16% MoM

Top Interests

TravelAdventureCulturePhotography

Geographic Distribution

Understand Lit Star's global reach and regional audience concentrations

RegionActive UsersGrowth RateAudience DensityTargeting Options
North America8.4M+12%High
Europe6.2M+8%Medium
Asia Pacific7.1M+25%High
Latin America2.3M+18%Medium
Middle East1.2M+15%Low

Device & Platform Insights

Understand how users engage with Lit Star across different devices and platforms

Device Distribution

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iOS
58% of users
9.1 min
+8%
๐Ÿค–
Android
39% of users
7.8 min
+12%
๐Ÿ“Ÿ
Tablet
3% of users
12.4 min
+5%

Engagement Patterns

Peak Usage Hours
45% higher engagement
7-9 PM
Weekend vs Weekday
28% more sessions
Weekends
Session Frequency
per active user
8.3 sessions/day
Content Consumption
average per user
22 min/day

Behavioral Insights

Deep dive into user behavior patterns and engagement metrics

๐Ÿ’ฐ
42%
Purchase Intent
+8%
Users with high purchase probability
๐Ÿ“Š
76%
Content Engagement
+12%
Active content consumption rate
๐Ÿ“ค
18%
Social Sharing
+5%
Users who regularly share content
๐ŸŽฏ
3.8%
Ad Responsiveness
+0.4%
Average CTR across campaigns

Custom Audience Builder

Create highly specific audience segments with our advanced targeting tools

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Demographic Targeting

Age, gender, location, income level

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Interest-Based Targeting

200+ interest categories and subcategories

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Behavioral Targeting

Purchase history, app usage, engagement patterns

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Lookalike Audiences

Find new users similar to your best customers

๐Ÿ› ๏ธ

Custom Segments

Create unique audience combinations

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Exclusion Groups

Remove specific user segments from targeting

Ready to Target Your Ideal Audience?

Leverage Lit Star's deep audience insights to reach the right users with precision and drive better campaign results.

Audience Insights FAQs

Get answers to common questions about audience targeting and insights

Q
How current is the audience data provided?

Our audience insights are updated in real-time, with demographic and behavioral data refreshed every 24 hours to ensure accuracy and relevance.

Q
Can I create custom audience segments?

Yes! Our Audience Builder allows you to create highly specific segments by combining demographic, interest, behavioral, and geographic filters.

Q
What's the minimum audience size for effective targeting?

We recommend audiences of at least 10,000 users for statistically significant results, but you can target segments as small as 1,000 users for hyper-specific campaigns.

Q
How do you ensure user privacy with audience targeting?

We strictly adhere to privacy regulations and use aggregated, anonymized data for audience insights. All targeting is privacy-compliant and respects user preferences.